Coronavirus-related online web search desire amidst the rising novel coronavirus incidence in Ethiopia: Google Trends-based infodemiology
Abstract
Background
During disease outbreaks, social communication and behaviors are very important to contain the outbreak. Under such circumstances, individual activities on online platforms will increase tremendously. This will result in the circulation useful or misleading/misinformation (infodemic monikers) in the community. Thus, exploring the online trending information is highly crucial in the process of containing disease outbreak. Therefore, this study aimed to explore users’ concerns towards coronavirus-related online web search activities and to investigate the extent of misleading terms adopted for identifying the virus in the early stage of COVID-19 spread in Ethiopia.
Methods
Google Trends was employed in exploring the tendency towards coronavirus-related web search activities in Ethiopia from March 13 to May 8, 2020. Keywords of the different names of COVID-19 and health-related issues were used to investigate the trends of public interest in searching from Google over time. Relative search volume (RSV) and Average peak comparison (APC) were used to compare the trends of online search interests. Pearson correlation coefficient was calculated to check for the presence of correlation.
Result
During the study period, “corona,” “virus,” “coronavirus,” “corona virus”, “China coronavirus,” and “COVID-19”, were the top names users adopted to identify the virus. In almost all search activities, the users’ employed infodemic monikers to identify the virus (99%). “Updates” related issues (APC=60, 95% CI, 55 – 66) were the most commonly trending health-related searches on Google followed by mortality (APC=27, 95% CI, 24 – 30) and symptoms (APC=55, 95% CI, 50 – 60) related issues. The regional comparison showed the highest cumulative peak for the Oromia region on querying health-related information from Google.
Conclusion
This study revealed an initial increase in the public interest of COVID-19 related Google search, but this interest was declined over time. Tremendous circulation of infodemic monikers for the identification of the virus was also noticed in the country. The authors recommend concerned stakeholders to work immensely to keep the public alert on coronavirus-related issues and to promote the official names of the virus to decrease the circulation of misleading and misinformation amid the outbreak.
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