Muslim World League (MWL) as a Soft Power Tool to Serve Muslims Globally: A Descriptive and Analytical Study

This comprehensive research paper examines the multifaceted role of the Muslim World League (MWL) as a sophisticated and highly effective instrument of soft power, dedicated to serving Muslim communities across the globe. Spanning the pivotal period from 2014 to 2025, this study provides an in-depth analytical exploration of the MWL’s strategic initiatives, programmatic interventions and diplomatic engagements within the rapidly evolving landscape of international relations. This investigation focuses on the transformative leadership tenure of His Excellency Secretary General Dr. Mohammad bin Abdulkarim Al-Issa, whose appointment in 2016 marked a paradigm shift in the organization's operational philosophy, strategic orientation, and global outreach, ushering in an era of unprecedented influence and positive impact. Employing a rigorous qualitative research methodology that includes thematic document analysis and semi-structured elite interviews with key organizational stakeholders, this study systematically investigates how the MWL strategically leverages soft-power mechanisms to address complex challenges and create opportunities for Muslim populations worldwide. These endeavors include leading global efforts to combat religious extremism, promoting a true understanding of Islam to counter Islamophobia, championing interfaith dialogue, providing extensive humanitarian assistance, promoting authentic and moderate Islamic scholarship, and strengthening cultural diplomacy in the West. The theoretical framework, which integrates Joseph Nye's soft power paradigm with political communication and organizational theories, provides a robust analytical lens for examining MWL’s influence, legitimacy-building strategies, and normative impact. Through a meticulous analysis of the MWL's flagship initiatives—including the groundbreaking Charter of Makkah (2019), extensive humanitarian relief operations, historic interfaith dialogues, and innovative educational programs—this research illuminates the interconnected factors that have amplified the effectiveness of the MWL's programs. The findings reveal that the MWL has achieved substantial success in positioning itself as the leading global voice for moderate Islam and has significantly expanded its humanitarian footprint, with its initiatives being well received and adapted to diverse regional contexts. This research contributes to a nuanced understanding of how leading transnational Islamic organizations navigate complex international systems, deploy cultural and ideological resources, and shape global perceptions while uplifting diverse Muslim populations in an increasingly interconnected world.